How to Create Your Coaching Model

Your coaching model will draw on your background, expertise and coaching passion. It will underpin the way you take your coaching out into the world and provide a framework for your coaching practice. It will also communicate your unique style to potential clients.

The process of creating your Coaching Model is not a linear one. You will probably go back and forward a few times before you settle on a model. Even then it is possible you will change it after you graduate. The important thing is to just create one, and not get overly significant. It is not locked in stone; you can always change it later.

The Portfolio Labs are classes set up specifically to help you design and develop your model. Come to the labs with ideas and be ready to give feedback to others. The forum is also a valuable resource while creating your model.

5 Easy Steps

Use the following steps as a guide to help you through your process.

Step 1: Study Other Models

Coaching emerged and was influenced by many other theories and philosophies. Emotional Intelligence, Organisational Psychology, Cognitive Behavioural Therapy, Positive Psychology etc. Before you design and develop your own model it is important to understand the context in which you are coaching.

Action: Revisit the classes in Frameworks & Models, and research the theories and philosophies that interest you.

Action: Visit the ICA Blog and read some of the Graduate Coaching Models from our Graduates

Step 2: Consider Your Market & Your Clients

Coaching does not happen in a vacuum. All coaching is contextual - it occurs in a specific culture, in a specific industry or sector and with specific clients. It is important that your Coaching Model is relevant and effective for YOUR clients.

Action: Review your niche and make sure it aligns with your model

Action: Attend a Portfolio Lab and present your model for discussion

Step 3: Create a Concept or Metaphor

Visual metaphors are an extremely effective way of communicating complex ideas simply. They work very well with potential clients, and even for yourself, as a way of understanding how your Model works. If you don't feel confident in this area, consider using a Graphic Design outsourcer like

Action: Draft your model up as a visual metaphor

Action: Post it on the forum and get feedback from your peers

Step 4: Test & Refine

A theoretical model is just that - theoretical. It is important that you try your model out and see how it works in a real coaching session. There are 2 places you can do this:

Action: Set up a Peer Coaching session and test out your coaching model. Get feedback from your peer client.

Action: Write your model up into a word document and submit to the forum

View Graduate Coaching Models

All our Graduates complete a Coaching Model, which is then published in the ICA Blog.

Sunil Chhibar

A Coaching Model Created by Sunil Chhibar
(Executive Coach, INDIA)


Gemma McFall

A Coaching Model Created by Gemma McFall
(Expat Coach, SRI LANKA) 


Sibel Benmayor

A Coaching Model Created by Sibel Benmayor
(Special Needs Families Coach, UNITED STATES)


Catalina Neacsu

A Coaching Model Created by Catalina Neacsu
(Life Coach, ROMANIA)


Florence Reisch

A Coaching Model Created by Florence Reisch
(Life coach: Expat woman & TCK coach, UNITED ARAB EMIRATES)


Nurhaida Rahim

A Coaching Model Created by Nurhaida Rahim
(Life Coach, SINGAPORE)


Mihoko Kobayashi

A Coaching Model Created by Mihoko Kobayashi
(Leadership Coach, JAPAN) 


Fabio Salvadori

A Coaching Model Created by Fabio Salvadori
(Innovation Coach, ITALY)