PORTFOLIO LABS

Coaching must be Contextual, Cultural, Integrated and Client Driven

Clients are looking for specialised coaches who can help them with specific challengers.  The best coaches integrated their years of experience and knowledge into highly crafted coaching niches.

Contextual

At ICA we believe that coaching is increasingly contextual. As more and more people become acquainted with the power of coaching it is being used in more diverse situations and environments. We are no longer looking at “Life coaching” or “Executive coaching” as being the two key coaching styles, we are now seeing yoga coaching, parent coaching, adoptions coaching, even pet coaching.

For that reason, we teach the skill of coaching. And, then encourage students to identify their niche as a way of showcasing their coaching uniqueness.

Cultural

‘Cultural Competencies’ is a different concept to “Cross Cultural Coaching” The latter is a process whereby the coach is working with a client on cross cultural issues. These could be challenges around relocating to another country, or challenges to do with managing a diverse cultural team for example. “Cultural competencies” on the other hand describe the skills and competence of the coach, and their ability to work with clients from a variety of cultural backgrounds.

Client Driven

No matter what style of coaching you employ, there is no debate about the fact that it will be different depending on the client. As a coach you really need to meet the client first, and identify their objective before choosing which coaching model you will use. People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach".

Integrated

As coaching moves into more and more professions and industries the concept of keeping it ‘separate’ from other developmental approaches such as managing, training, mentoring or even counselling, is no longer viable. The coaching relationship and structure has to be integrated. In a company for example it is often the CEO, Team Manager or HR Manager who instigates the coaching and there are often very specific goals that the company has. It is not always so clear where the coaching ends and where it begins.

6 modules, with 6 corresponding labs, and reflection requirement

Your Coaching labs are where you will explore and develop your coaching niche and coaching model.  Both being required to complete your portfolio pieces (see graduation checklist).  We begin with covering how coaching is contextual, cultural, integrated and client driven and then move on to developing your niche, and looking at how that can feed into your coaching model.  Coaching Labs are about making your coaching services unique to you.

Schedule

All times listed are in New York Eastern time.   Read more about customising the schedule to your time zone and other commonly asked schedule questions.

PUBLIC SITES

MEMBER SITES

SOCIAL MEDIA