The Coaching Niches module is designed to help you explore, create and develop a unique coaching niche. Calling yourself simply a 'life coach' makes it very hard for your prospective clients to find you. People are not looking for generalist coaches anymore; they want specific help for specific challenges or issues. The best coaches don't walk away from their previous lives or careers when becoming a coach. They integrate their years of experience and knowledge into highly crafted, well honed coaching niches. So you should use your expertise to develop a unique coaching niche.