Business Building

In this course you will learn every step of the process for creating your own ebook

How Can You Promote and Sell Your Coaching Business?

This is often the area coaches struggle with. Most coaches weren't attracted to the profession due to their sales and marketing skills. However, it can actually be remarkably simple to promote and sell your services or products. And, it's entirely possible to feel great doing it - the trick is to find a method that suits you, rather than take on someone else's strategies.

WORKSHEETS

Competitor Analysis Worksheet

Customer Avatar Worksheet

SWOT Analysis Worksheet

Before and After State

VIDEO TUTORIALS

Where to Find Images

We use images for our websites, our blog posts and our social media posts to tell a story and make your content more engaging. You can only use images that you own or have paid for or where the owner has given permission. Find out where to find good quality images you are allowed to use.

How to use Canva

Canva is a free online program that allows users to create downloadable images for websites or social media or marketing purposes using predefined image/canvas sizes and changeable layered templates.

How to Use Fiverr

Fiverr was a website where you could ask people to compete virtual tasks for you for five dollars such as design a logo, brochure, format some images or write some articles. It no longer costs five dollars but it is still a relatively cheap and easy website to go to for your digital tasks.

How to Use Upwork

Upwork is an agency and freelancer website you can use to find programmers, developers, translators, graphic designers and admin staff. Use the platform to manage your projects and your tasks.

Facebook Page Tips

Facebook is still the most used social media platform with incredibly detailed paid advertising options. It should not be seen as a free channel but rather as a paid platform to get your message in front of the right people.  Its dominance over time will diminish but for now it is still worth investing some time in it.

LinkedIn Profile Tips

Your Linkedin profile represents your professional self. It positions you as an expert in your field and highlights your work experience, background and skills.  LinkedIn endorsements are some of the most trusted testimonials you can have because those endorsing you have publically vouched for you.

Website Tips

Your website is your store front showcasing your expertise and what you do.  Most website traffic now comes from mobile devices vs from desktops. This has impacted on the style of websites which now tend to have longer scrolling pages rather than a multitude of pages. In the video you will learn about the elements that make up a coaches website and tips on how to design a website that is easy to read and navitate and stands out.

Content Marketing Plan

In this video you will learn why you need a content plan and be given ideas around what kinds of things to post, where to post and how often to post. If you spend time planning out your content you will save time by not having to think about your content all the time and ensure you have a consistent voice, look and feel to your content.