Business Express


Most people start a new business with a Business Plan. In this module we show you why you need to start with a MODEL before a plan.

Every business needs to work out how to make a sale and what market it will sell into. In this module you will look at a variety of sample business models including:

  • The Gym model
  • The Levi Strauss model
  • The Export model
  • The Crowdfunding model

We then explore criteria for creating your own business model and look at tips for doing this quickly and cheaply.

Consider the following:

  • What are you selling?
  • What size is your market?
  • What is your criteria for a business?
  • How can you launch your idea quickly and cheaply?
  • How will you measure and track your success?



The Lean Start Up {book}

Too many businesses begin with an idea for a something that they think people want. They then spend time and money perfecting their product or service without ever showing it, even in a very rudimentary form, to the prospective customer. The Lean Start Up shows you how to get your idea to market and in front of your customers fast, how to evaluate and then how to adjust.

A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. and

The Lean Start Up {video}

The authors@google series profiles expert authors on topics related to online business. This presentation with Eric Ries is a good introduction to the thinking behind the Lean Start Up.

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million.

>> Watch Video

The Business Model Canvas
{video & worksheet}

Your business model – on one page

The Business Models Canvas is a great resource for coaches, it is a great framework and comes with a book and worksheet. It has been translated into many languages around the world and used by individuals and companies alike.

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What is a Business Model? {video}

From the creators of the Business Models Canvas

In our conversations we often use the term "business model" assuming everybody has the same understanding of what it actually is. Surprisingly, the deceptively "obvious" term means different things to different people. As a result our strategic conversations around business models are all over the place and rarely productive.

>> Watch Video