BLabs

Create Your Signature Offer & Build Your Business

The following process has been developed from over 20 years experience working with coaches who want to build a coaching business or practice. If you are new to coaching we encourage you to work through every step and bring your questions to BLabs. If you are an experienced in business work your way through the Signature Offer sections.

YOUR SIGNATURE OFFER

Your Coaching Niche +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar Worksheet
Market Research

Your Coaching Model +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar Worksheet

Market Research

Your Target Market +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

YOUR BUSINESS

Your Business Model +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Systems & Processes +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Sales & Marketing +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

RESOURCES & WORKSHEETS

Website Platforms (Squarespace, Weebly) +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Graphic Design (Canva) +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Social Media (LinkedIn, Facebook) +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Outsourcing (Upwork, Fiverr) +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research

Using AI (ChatGPT, MidJourney etc.) +

Coaches sometimes find it difficult to define one single niche because they might have more than one "target group" of people that they work with. That's why you need to consider your "niche" (ie. specialisation - life coach, parent coach etc) in conjunction with your target market (ie career changers, single mothers etc.)

It is well known in business that the tighter you can package the easier it is to attract clients. In addition, this step is about researching the capacity of your potential clients to pay for your services AND the amount of competition in your area.

Resources

Client Avatar

Market Research